Tassel earrings and dome keychains are the expertise of our second Maylikha artist. As this series continue to feature local creative entrepreneurs, we got in touch with Eylin, the woman who is able to fuse fun and elegance in her handmade products through her shop, the EI Project.
A graduate of Industrial Design from UST, Eileen does greeting cards and gift items for the German Market professionally. Although she prefers "Eylin," she weaved the name of her business from the two letters of her name, EI.
"I thought it would be more meaningful if E I initials would also stand for Expressions and Impressions since my creative endeavors mainly revolve on those two words," Eylin shared.
Her way of expressing her creativity and passion is through her handmade trinkets, which include tassel earrings and glass dome keychains, which can be personalized. She explained, "Those products can be carried around or worn for you to also express yourself. I do believe that we don't need to impress everyone but there's nothing wrong in creating nice impressions to those who matter most for us and our handmade products are always a great gift idea for a special someone or even for one's self."
Starting up and brewing the product
Being in the design industry, it was not a surprise for Eylin to take on the path of handcrafting. "Since my work is already about art and design but I am always in front of the computer, I decided to have EI Project as "a project" of mine, wherein I can also do handmade artsy and crafty stuff," she recalled. "And like any other project, I dedicate my (free) time and effort on it then the idea of converting it into a start-up biz and turning my passion into profit came from the Let's Get Down to Business workshop that I attended last summer."
The tassel earrings are a favorite and it is evident in how often clients look for them. She makes sure to design them as a standout item without being exaggerated. "Originally, the tassels are just accents for the keychains but then it became a trend so I decided to also offer tassel earrings. I source the materials locally and internationally, some parts I get from actual earrings that I change to a style that is not over the top and that I would personally wear," Eylin said.
Researching and learning
When asked about where she gets inspiration and how she processes her creativity, Eylin shared, "Well, my work requires me to know the trends to begin with so I regularly do some research on what people want and I really get inspired when people want to use or wear my designs." Research, like most would admit, is indeed an integral part of creative ventures and it is admirable how willing Eylin is to learn more and improve on her project-turned-business.
She does not take her business lightly and while it has proved to be a challenge at times, she continues to persevere. "Running a start-up business is really not that easy and it drives me insane when my work becomes time-consuming. Time is very important for the business to grow specially because I want to offer lovely and quality products. I think the key is time-management, prioritizing and setting a goal," she said.
I really don't mind dealing with failure 'cause that's how we learn and I know everything is according to God's plan.
"In the next five years, I want to expand EI Project, offering not only keychains and earrings but other trendy items and gift ideas since I'm already on that industry for my work," Eylin revealed.
Eylin has a young and thriving business, but she wouldn't change a thing about how she started. "I just started EI Project and I don't have that much experience yet. But I think, I would rather not go back in time and I give my younger self any advice 'cause I'm also a risk taker. I would just let things happen, I really don't mind dealing with failure 'cause that's how we learn and I know everything is according to God's plan."